Walmart expands secondhand marketplace further to compete with Amazon and eBay

Sustainability meets profitability

In response to rising demand for eco-conscious shopping options, Walmart's expansion into the secondhand market taps into the ongoing sustainability trend. Consumers are increasingly opting for pre-owned items, which offer both environmental benefits and cost savings. This focus on recommerce also positions Walmart to attract new customers who prioritize sustainability.

Walmart’s growing marketplace

Walmart’s online marketplace has been a key growth driver, with sales increasing over 30% for four consecutive quarters. Categories such as pet products and beauty have seen annual growth rates between 20% and 30%, according to the latest data. By expanding its product range, Walmart hopes to offer a variety of price points and brands, including luxury names like Michael Kors and Cartier.

Despite these advances, Walmart's eCommerce net sales are expected to shrink by 11% in 2024, according to data from ECDB. Still, the company reported a 22% increase in U.S. online sales in the last quarter, and with continued focus on profitability and expanded offerings, Walmart could turn its eCommerce fortunes around by year-end.

Conclusion

Walmart’s secondhand and used product push offers a glimpse into the future of online retail, where sustainability, variety, and competitive pricing dominate consumer preferences. With its robust marketplace, Walmart is well-positioned to compete in this evolving landscape.