A recent study conducted by Kantar and Recommerce, published in September 2024, reveals the growing popularity of second-hand and refurbished products in France. This trend, which includes categories like electronics and fashion, is reshaping consumer buying habits as more French households turn to second-hand alternatives.
Widespread adoption of used products in France
The secondary market is thriving in France. According to the study, 55% of French consumers have purchased either used or refurbished products over the past two years. Specifically, 44% of households opted for used goods, while 31% chose refurbished items. The latter category is particularly strong in the smartphone market, where 38% of purchases are refurbished devices compared to only 6% for used. However, we are not sure if this figures really tell us something. Most consumer do not understand difference between merely used and refurbished as the category of pre-owned is called used. Maybe in this case refurbished refers more to professional companies or brands that are sold on the market.
This trend is also evident in other sectors. For example, 58% of video game purchases are from the second-hand market, and 25% of small home appliances sold in France are pre-owned.
Budget management and environmental impact drive the shift
The primary motivation behind this shift is budget management, with 69% of consumers indicating they buy second-hand products to save money. Bargain hunting is a strong driver, especially in fashion and furniture, where 61% of buyers enjoy the thrill of discovering unique items.
The environmental impact is another key factor, with 66% of consumers choosing refurbished products to reduce resource consumption. This is particularly evident in home appliances (61%) and fashion (59%), where ecological concerns play a significant role in purchasing decisions.
Concerns about quality and durability remain
Despite the enthusiasm for second-hand products, concerns persist regarding the quality and longevity of these items. Around 66% of consumers express doubts about the durability of second-hand or refurbished products, particularly in the electronics and home appliance sectors, where 79% and 74% of buyers, respectively, question their longevity.
Market
Trade-in
Repair
Interested in the global market for used electronics?
From now on, you'll never miss a thing and can easily stay up to date with the latest developments in the secondary market. Sign up today for the newsletter from secondarymarket.news. It's filled with the latest news, trends, developments, and gossip. Stay informed and don't miss out on anything!
Daily (except on Sundays), you'll receive the latest news from the global secondary market straight to your inbox after registering. This way, you'll always stay up to date with the latest secondary market developments and trends.