Ur.co.uk has officially launched urBusiness, a new reseller platform designed to support telecom and IT resellers to interact with refurbished handsets. Building on 14 years of experience and a track record of selling over 250,000 devices into the circular economy, ur.co.uk aims to address critical issues within the B2B refurbished device market: inconsistency in quality, reliability concerns, and trust. This according to their statement.
Business Premium+ range: setting a new standard in quality?
The flagship Business Premium+ range introduced by urBusiness is tailored to deliver high-quality refurbished handsets. Each device includes a minimum 90% battery health, a 24-month warranty, and premium packaging with a protective case and screen protector. These features, paired with competitive pricing—up to 50% lower than new devices—allow resellers to confidently sell refurbished phones while enhancing customer satisfaction.
Introducing urPortal: streamlining selling and trade-in
At the core of urBusiness is the new urPortal, a platform designed to simplify the entire process for resellers. From buying refurbished handsets to trading in old devices and managing repairs, urPortal offers full visibility over stock, pricing, and product quality. This user-friendly interface ensures transparency and control throughout the process, empowering resellers to make informed decisions with ease.
Built on 14 years of experience
Ur.co.uk's long standing UK presence tell us that they have quite some experience in the secondary market. With this experience, urBusiness offers resellers a reliable, consistent product performance, giving them peace of mind when making purchases.
The future
By hiring Angie Ablard, a former Virgin Media O2 executive, to lead the development of the urBusiness channel, ur.co.uk has bolstered its leadership team. Ablard emphasized the importance of rebuilding confidence in refurbished handsets for B2B customers, aiming to prove that choosing refurbished doesn’t mean compromising on quality or reliability.
Market
Trade-in
Repair
