According to recent a report from Canalys analyst Runar Bjørhovde, the European Union is advancing eco-design regulations aimed at reducing electronic waste, which will impact consumer electronics sold within the bloc. Starting on June 20, 2025, any smartphone or other consumer electronic device sold in the EU without a charger will be required to have a label indicating that this is done for environmental reasons.
The label must clearly state: “For environmental reasons this package does not include a charger. This device can be powered with most USB power adapters and a cable with a USB Type-C plug”. The EU sees this move as aligned with its broader initiatives to encourage sustainable practices, including fostering circular economies and promoting universal charging solutions to minimize e-waste.
While the regulation emphasizes transparency and consumer education about the environmental benefits of fewer chargers being produced and discarded, questions remain about its effectiveness in promoting sustainability. Reducing chargers is undoubtedly beneficial, but the necessity of labeling has sparked some debate. Critics question if the label itself contributes significantly to reducing waste, as the absence of chargers already supports the EU’s sustainability goals. This new measure follows broader environmental policies aiming to extend the lifespan of electronic products and enhance repairability, helping the EU achieve its long-term sustainability objectives.