Refurbisher Breezy starts in operation in Azerbaijan

Azerbaijan is the seventh country for Breezy

"Azerbaijanis the seventh consecutive country where Breezy is implementing its sustainable electronics solutions. We recognize the immense potential of this market and have set ambitious development plans. Our vision includes establishing a full cycle with our own production facilities for electronics grading and renovation, as well as omni channel sales. This includes an extensive network of trade-in partners, the e-commerce platform breezy.az, and our own physical store chain, Breezy Experience Stores. We aim to open at least one such store in Baku by the end of 2024," shared Andrii Kosar, CEO and co-founder ofBreezy, regarding the company's development plans in Azerbaijan.

Sustainable environmental approach

Serhei Kostevitch, president of the ASBIS Group, added: "At ASBIS, we place great importance on a sustainable environmental approach. Therefore, creating Breezy and developing the company's activities was a logical business step for us. Breezy combines dynamic and profitable business development with an ecological approach that perfectly fits our strategy. We see very high demand for this type of service, not only in Western Europe but also in eastern markets where we are strong. We continue to support Breezy's development because we believe in the company's mission, which aligns with the mission of the entire group, and we are pleased to see the expansion plan taking shape."

Ramil Mukhtarovwill lead Breezy's operations development in Azerbaijan. He has worked in leadership positions in electronics retail for ten years. In 2017, he joined the ASBIS Azerbaijan team. "I have been working in electronics retail for over ten years, and Breezy's idea of extending the lifecycle of gadgets genuinely appeals to me. This approach helps reduce the ecological footprint of electronics and makes modern top technology more accessible to users. I am very excited to be part of such an ambitious team, and I am confident that together we will achieve excellent results," emphasized Ramil Mukhtarov.

Offices in seven countries and about 200 employees

Breezy now has offices in seven countries: Azerbaijan, Cyprus, Georgia, Kazakhstan, Moldova, Poland, and Ukraine, and employs about 200 people. The company is the largest trader of used devices through retailers and telecom companies in the region and a major player in the regional secondary smartphone market. Breezy's portfolio of partners includes over 40 leading retail chains and telecom companies, such as Orange, Vodafone, kcell, and suppliers (Apple, Samsung, Xiaomi, Honor).

Grading and processing

The grading and processing of traded-in gadgets take place in Breezy's production facilities, with the largest opened in Poland in 2023. This automated and robotized facility, with an area of about 1,000 m², ensures high speed and quality of device restoration. The production facility has three ISO quality certifications: quality management system ISO 9001, environmental impact reduction system ISO 14001, and information security management system ISO27001. Last year, Breezy gave 160,000 phones a second life, which, according toBreezy, reduced CO2 emissions by 12,640 tons. Additionally, end-users received$20 million back through the various trade-in programs.

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