NorthLadder acquires Renewd

Circular trade-in

NorthLadder has built its reputation on developing one of the world’s most advanced trade-in platforms, offering end-to-end automation from device assessment to sale through a reverse auction system. This approach has consistently provided a significant price advantage over traditional trade-in methods, attracting the attention of major OEMs, telcos, and electronic retailers in over 10 countries.

The integration of Renewd into NorthLadder’s operations is expected to further enhance its offering, particularly in the European market. Renewd is known for its commitment to sustainability, providing high-quality second-life devices that undergo rigorous testing and come with a warranty. This focus on quality and environmental responsibility has made Renewd a trusted brand among European consumers and businesses alike.

Benefits for European existing and partners

The acquisition is poised to bring significant benefits to NorthLadder’s current and new European partners. With the combined strengths of NorthLadder’s technology and Renewd’s market presence, the new company aims to offer a best-in-class circular solution that enhances customer retention and drives sales of both new and pre-owned devices.

Joost Wijermars, Managing Director Europe at NorthLadder, expressed enthusiasm about the acquisition, stating, “We are excited to usher in a new era with Renewd and to offer the best platform alongside our products, providing the best experience for both B2C and B2B end users. With NorthLadder, we can now offer a more comprehensive circularity approach within a single, integrated channel.”

Sandeep Shetty, CEO of NorthLadder, emphasized the strategic importance of the acquisition, noting, “We are delighted to bring NorthLadder to Europe together with the Renewd team. By combining their in-depth market knowledge with our advanced technology, we can realize our shared vision of building a strong closed-loop solution for partners across Europe.”