Apple’s iPhone 16 lineup was officially revealed at its Glowtime Event last Monday, 9 September, and early data suggests this could be Apple’s most successful launch in years. With new action and camera control buttons, enhanced camera features, a powerful A18 chip, and longer battery life, AI capability, the Apple iPhone 16 series has stirred significant interest among existing Apple iPhone users. American trade-in site SellCell looked at this launch impacted trade-in.
Apple iPhone 16 vs Apple iPhone 15: trade-in trends
As Apple prepares to open pre-orders on September 13, SellCell’s early trade-in data offers insight into consumer behavior. In the first two days since the Apple iPhone 16 reveal, trade-in volume has increased by 28.8% and trade-in value has surged by 38% compared to the same period during the Apple iPhone 15 launch. This increase suggests that more Apple iPhone users are looking to trade their devices and upgrade this year.
Best launch since Apple iPhone 13
SellCell’s data reveals that the Apple iPhone 16 launch is Apple’s best since the Apple iPhone 13 in 2021, outperforming the Apple iPhone 15 launch, which saw a 16% decline in trade-in volume last year. In fact, this year’s trade-in data shows a steady uptick compared to the past three Apple iPhone launches, signaling a positive trajectory for Apple’s latest release.
Who’s trading in their Apple iPhones?
Interestingly, Apple iPhone 15 Pro Max users make up the largest group of early trade-ins, accounting for 27.2% of all trade-ins in the first few days. Following closely are Apple iPhone 14 Pro Max owners, who represent 15% of trade-ins—likely due to their two-year contracts coming to an end. According to Counterpoint Apple is targeting Apple iPhone 12 users themselves with offering attractive trade-in offers. SellCell’s data is showing that through their portal only 2.9% of all trade-ins are Apple iPhone 12. Clearly, they do not offer special discount for this group.
What’s driving the surge?
The announcement that Apple will no longer sell the Apple iPhone 15 Pro Max may be a significant motivator for users looking to upgrade to the Apple iPhone 16 Pro Max. While Apple is targeting Apple iPhone 12 users for upgrades, the early data suggests that Pro Max users are leading the trade-in charge.
Conclusion: a successful start for Apple
The early trade-in numbers indicate that Apple iPhone 16 is poised for success, potentially outperforming last year’s launch. With significant improvements in camera capabilities, AI integration, and battery life, the Apple iPhone 16 could be the upgrade that users have been waiting for. Time will tell how the rest of the launch plays out, but the early data is a strong sign for Apple.
Source: SellCell
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