Wetri: revolutionizing household waste recycling in France

A vision

Wetri's core concept is simple yet powerful: simplify the recycling process through a user-friendly digital interface. The app encourages users to register their devices and generate QR codes, which can be scanned at participating collection points. These points are located across a network of stores and other locations, making it easier than ever for consumers to recycle.

The true innovation of Wetri lies in its gamification of recycling. Users earn rewards and badges for their recycling activities, and they can participate in challenges and competitions with friends and community members. This approach not only motivates users to recycle more but also fosters a community-driven effort to reduce waste.

Collaborative efforts for greater impact

Wetri's success is rooted in its collaboration with various partners to expand its reach. A key partnership has been established with Recommerce Group, a company specializing in the sale of used and refurbished smartphones in France and other parts of Europe, using their Rebox initiative. Additionally, Wetri is working closely with major retailers such as Boulanger and ELECTRO DEPOT to increase the availability of its services.

These partnerships are crucial as they help Wetri tap into existing networks and infrastructures, making it easier for users to access recycling points and participate in the program. By integrating with these well-established players, Wetri is positioned to make a significant impact on waste reduction efforts across France.

Incentivizing recycling

One of Wetri's most innovative aspects is its focus on rewarding users for their recycling efforts. By offering financial incentives and badges, Wetri not only encourages more people to recycle but also creates a sense of accomplishment and community around these activities. This approach addresses one of the key challenges in recycling: motivating individuals to participate consistently.

A smart concept Wetri. Making recycling fun and rewarding consumers for doing it. Do not punish but reward seems to be a better way to reduce e-waste. Would be great if Wetri could roll out concept to other EU-countries soon.