The global secondary smartphone market is experiencing substantial growth, primarily fueled by emerging markets, according to a recent analysis by research company Counterpoint. While the value chain in more mature markets such as the USA, parts of Asia, and Europe is maturing, emerging countries are driving the expansion of this sector. Retailers and operators play a pivotal role in the trade-in process of most devices, with Apple being a notable exception as a manufacturer involved directly. However, a significant volume of devices remains outside the current supply chain framework.
A recent article in the Tanzanian newspaper The Citizen highlights Counterpoint’s insights, focusing on the challenges and opportunities within the secondary smartphone market supply chain for developing countries. The article emphasizes that while used phones are an affordable option for many, they often conceal the true cost of ownership. The average selling price for used devices is under US$ 100, appealing to budget-conscious consumers.
However, buyers frequently encounter unforeseen expenses shortly after purchase. Common problems include overheating, rapid battery drain, and other performance issues that necessitate additional investments. Replacing screens and batteries can sometimes cost more than the initial purchase price of the used device, burdening the owners financially. This reality underscores the importance of considering the total cost of ownership rather than just the upfront price.
Despite these challenges, the situation presents a lucrative opportunity for new market players. There is a growing demand for companies that can provide warranty and service options for used smartphones, addressing the prevalent issues and offering consumers a more reliable and economical choice. By entering this space, businesses can not only capitalize on the growing market but also enhance the overall consumer experience in the secondary smartphone market.
Market
Trade-in
Repair
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