Foxway partners with Icecat to enhance content

In a strategic move to enhance its digital offerings, Foxway has integrated Full Icecat, a comprehensive product content catalog, into its platform. This partnership grants Foxway access to an extensive database of over 9 million products, available in more than 65 languages. The primary goal of this collaboration is to optimize the visitor experience on Foxway's platform, thereby boosting conversion rates and providing customers with enriched, accurate product information.

The benefits of this partnership extend beyond Foxway itself, offering substantial advantages to its vendors and resellers as well. Through Foxway's use of Full Icecat, vendors and resellers can now participate in the Vendor Central Program. This program, free for all vendors, allows brands to quickly enter and enhance product information, including titles, descriptions, specifications, images, 360-degree demos, and videos. The streamlined process not only helps Foxway but also enables brands to more effectively promote and position their products within the Foxway webshop.

The integration with Icecat also improves the catalog coverage and completeness of product data sheets, ensuring that product information is up-to-date and readily available to customers. This reduces the time to market for new products, making it easier for brands to keep pace with the fast-moving e-commerce environment. Additionally, any product content entered into the Icecat Vendor Central is automatically ingested into Foxway's e-commerce platform, ensuring a seamless and efficient update process.

For vendors and resellers partnering with Foxway, the advantages are clear. Once signed up, they can immediately begin enriching their product information, which is quickly uploaded to the Icecat database and made live on the site within minutes. Real-time notifications for updates and new assets ensure that product content is always current, enhancing the overall shopping experience for customers. While Icecat offers this service for free, vendors can also opt for paid options that eliminate the need for manual content management, further streamlining their operations.