French refurbisher YesYes has announced the appointment of Gérald Bourdin as Deputy CEO. Bourdin, one of the company’s earliest team members, joined the business at its inception in 2018. Over the past seven years, he has played a pivotal role in developing the company’s operational strategy and customer service ethos, becoming a key figure in its internal structure.
Founders focused on sustainable growth
YesYes, the company's name reflects its dual focus: "Yes, I sell" and "Yes, I buy”, was founded by former Sony executives David Mignot and Christophe Perrin. Their goal was to create a trusted, environmentally responsible alternative to buying new electronic devices. The company’s name, reflecting both the seller and buyer sides of the market, aligns with its philosophy of transparency and circular economy commitment.
Controlled reconditioning from A to Z
Unlike many competitors, YesYes processes all devices in-house. Its facilities in Caen and Toulouse conduct over 40 checks per device and offer a two-year warranty. The company supplies eco-designed accessories and long-life chargers to support its sustainability claims.
A physical retail strategy in France
While initially focused on e-commerce, YesYes opened its first “atelier-boutique” in Caen in 2022 and added a second in Toulouse in 2023. These spaces allow customers to see the processing process up close, reinforcing YesYes’ transparency-first brand positioning. The company plans further expansion across major French cities by 2025.
Backed by funding and steady revenue
YesYes raised € 2.7 million in 2021 to support its expansion. By 2022, annual revenue reached € 6 million, with a team of 40 employees. No newer financials are available to use. The company focuses on quality and trust rather than volume, carving a niche in the French secondary electronics market.
A strong internal promotion signals stability
Bourdin’s promotion reflects internal continuity and trust in his leadership. His new role alongside CEO David Mignot positions YesYes to continue its steady growth while maintaining operational independence and product integrity.
Market
Trade-in
Repair
Refurbishing
