Vodafone UK and Good Things Foundation are promoting Get Online Week 2024, taking place from October 14 to 20, as part of Vodafone’s UK ongoing ‘everyoneConnected’ campaign. This initiative aims to encourage Brits to clear out unused tech and donate it, providing those devices a second life to help bridge the digital divide.
The scale of unused devices in British homes
According to Vodafone's latest research, over 200 million unused devices, including smartphones, tablets, and even televisions, are collecting dust in UK households. This amounts to approximately three devices per home. The study highlighted that while some keep old devices for security reasons (32%), others hold onto them as backups (17%). Meanwhile, 13% of respondents expressed uncertainty about how to recycle or donate their unused tech.
Encouraging tech donations through accessibility
Vodafone’s initiative seeks to tackle the security concerns and uncertainty surrounding device donations. By offering easy drop-off locations at Vodafone stores and providing information through their website, the campaign ensures that the process is safe and straightforward for donors. All donated devices are securely wiped, refurbished, and equipped with free connectivity for six months, helping disadvantaged communities gain access to essential online services.
The role of charity partners and the impact of the appeal
Partnering with organizations like Barnardo’s, Good Things Foundation, and the British Red Cross, Vodafone ensures that these devices reach those who need them most. Nicki Lyons, Chief Corporate Affairs & Sustainability Officer at Vodafone UK, emphasizes that the Great British Tech Appeal not only promotes digital inclusion but also supports sustainable tech practices, reducing e-waste by giving each device a second life or recycling it responsibly.
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