Thousands of people across Scotland struggling with financial hardship are receiving free refurbished smartphones and mobile data. This is made possible through a partnership between Virgin Media O2, Citizens Advice Scotland (CAS), Hubbub, and the Scottish Government. The initiative aims to tackle digital exclusion by ensuring people can access essential online services.
1,200 devices distributed through local authorities
Virgin Media O2 has donated 1,200 refurbished smartphones to Citizens Advice Bureaux across 12 local authorities in Scotland. These devices are given to individuals who cannot afford a smartphone or data, helping them stay connected with loved ones and access vital services. Beneficiaries include people on low incomes, refugees, asylum seekers, people leaving prison, and those fleeing domestic violence.
Access to essential online services
Having access to a smartphone opens opportunities for independence. It enables people to apply for jobs, manage Universal Credit claims, contact energy suppliers, arrange medical appointments, and apply for social housing. For many, it is also the primary way to keep in touch with family and friends. According to CAS, nearly 10% of households in Scotland currently lack internet access, making this initiative crucial for social equality.
Part of Virgin Media O2’s wider programme
This Scottish project forms part of Virgin Media O2’s largest device donation programme. The company has pledged to provide 12,000 pre-owned devices to charities across the UK during 2025. The smartphones are sourced from Virgin Media O2’s customer returns and its O2 Recycle service, ensuring devices are refurbished, reused, and given a second life instead of being sent to landfill.
Combining connectivity with sustainability
Each refurbished smartphone comes with free O2 mobile data, texts, and calls via the National Databank, which was co-founded by Virgin Media O2 and Good Things Foundation. Distribution takes place through Community Calling, a programme run with environmental charity Hubbub. This approach not only promotes digital inclusion but also supports the circular economy by reducing e-waste.
Leaders highlight social impact
Kyle Scott, Policy Manager at Citizens Advice Scotland, stressed that access to a smartphone is vital for helping vulnerable groups manage their lives more independently. Dana Haidan, Chief Sustainability Officer at Virgin Media O2, emphasised the dual benefits of digital inclusion and environmental sustainability. Scottish Business Minister Richard Lochhead praised the initiative as an example of effective collaboration in building a fairer and more inclusive society.
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