Valyuu and SoldMine launch trade-in and green payment solution with EDEKA

Valyuu, a European leader in embedded re-commerce solutions, has partnered with SoldMine, a pioneer in circular payments technology, to introduce an innovative trade-in payment solution. This initiative is now live with EDEKA, Germany’s largest grocery retailer, enabling customers to exchange old electronic devices for immediate cash or credit.

Turning old devices into purchasing power

Through this partnership, customers can now trade in Apple iPhones, tablets, laptops, and other tech devices at EDEKA Smart in return for instant value. This solution allows consumers to convert obsolete electronics into usable purchasing power, reducing e-waste while fostering a more sustainable shopping experience.

Valyuu and SoldMine’s shared vision

“Circular commerce is no longer a niche concept—it is becoming mainstream,” said Stefan van den Berg, CEO of Valyuu. “Trading in second-hand tech will soon be as common as purchasing new devices.”

Benedikt Biedermann, COO of SoldMine, emphasized the broader impact: “We are making sustainable payments a reality for retailers and large consumer organizations, driving meaningful environmental and economic change.”

Seamless integration for retailers

The partnership merges Valyuu’s transparent re-commerce platform with SoldMine’s innovative payment technology, making it easy for retailers like EDEKA Smart to offer trade-in options at checkout. This integration ensures minimal disruption while maximizing sustainability benefits.

Driving revenue and customer loyalty

For businesses, embedding circularity into the payment process offers strategic advantages. The trade-in solution enables companies to generate new revenue streams, enhance customer loyalty, and position themselves as leaders in sustainable commerce.

Enabling a circular economy

Valyuu is committed to extending the lifecycle of consumer tech products, aiming for every device to have at least three owners. SoldMine, in turn, empowers retailers to simplify commerce through circular business models, ensuring sustainability is embedded into everyday transactions.