ThePhoneLab has raised approximately € 2.5 million in a two-part funding round to expand its national network and strengthen repair as a sustainable alternative to replacement. The second round saw ROM InWest, the regional development fund focused on circular economy growth, join as a co-investor alongside the earlier share funding campaign completed earlier this year. With this new capital, ThePhoneLab aims to accelerate nationwide expansion and, once full coverage is achieved, pursue international growth in Belgium and Germany.
Repair as a sustainable choice
Modern smartphones, including Apple iPhones, last longer than before, partly due to improved protection from cases and screen protectors. As a result, display repairs are declining while demand for battery replacements is increasing. This trend reflects how consumers and companies are increasingly opting for repair instead of replacement, a choice that reduces waste while saving costs.
“Buying a new device takes time, money, and often leads to frustration,” said Boris Blijham, founder of ThePhoneLab. “A repair is faster, easier, cheaper, and extends the life of a device. It’s not only more practical for users but also better for the planet.”
ROM InWest backs circular ambition
ROM InWest’s investment highlights its strategy to support companies that promote sustainability and reduce waste. “We invest in businesses that help extend product lifespans and drive circular growth,” said Janet Nieboer, CEO of ROM InWest. “ThePhoneLab fits perfectly within that vision. Repair is central to their model, which makes the company future-proof in a rapidly evolving market.”
Accelerating national and international expansion
ThePhoneLab’s growth trajectory is strong, but additional capital allows for faster scaling. The company’s focus remains on reaching full national coverage across the Netherlands, while preparing for expansion into neighbouring countries. Currently ThePhoneLab has 16 stores across the country and recently opened a new repair shop in Eindhoven. “The biggest challenge in our sector continues to be attracting skilled technicians,” Blijham added. “With this investment, we can scale our services, expand our network, and make our expertise more widely available.”
The company’s circular business model aligns with growing public awareness of sustainability, where repair plays a crucial role in reducing CO2 emissions and electronic waste. As demand for longer-lasting devices increases, ThePhoneLab’s approach positions it at the forefront of Europe’s sustainable repair movement.
Market
Trade-in
Repair
Refurbishing
