mResell, a Swedish re-commerce company specialising in refurbished Apple products for consumers and businesses, has attracted new attention from financial analysts. Swedish firm Kalqyl has started active coverage of the publicly listed company, which has been trading on the Spotlight Stock Market since 19 February 2025. As of 8 August 2025, mResell’s share price closed at € 0.25, down 3.33% from the previous day. On 11 August, it rose sharply to € 0.30, marking a 20.69% increase.
AI powers a scalable model
Since its founding in 2012, mResell has built an AI-based platform that optimises and automates large parts of its value chain in real time. This technology enables the company to maintain competitive gross margins, quickly respond to market changes and scale operations efficiently. The refurbishment of IT equipment is a volume-driven business, where data-driven processes and stronger procurement channels help spread fixed costs. A capital injection of € 1.33 million in July strengthened the balance sheet and will allow an increase in direct sourcing, expected to accelerate organic growth and shorten the path to profitability.
Positioned for organic and acquisition growth
The fragmented market presents consolidation opportunities. mResell’s infrastructure allows efficient integration of acquisitions into its digital ecosystem, creating potential synergies. The strategy includes acquiring companies that expand the product range, add leasing services and optimise procurement channels. Strategic acquisitions are seen as a complement to organic growth to achieve critical mass and improved profitability more quickly.
Outlook for the coming years
Kalqyl believes that the combination of rising demand for refurbished IT, a data-driven platform and a scalable business model offers mResell strong growth potential. Its 2027 target valuation is € 0.79 per share, representing an upside potential of 162.4%.
Market
Trade-in
Repair
Refurbishing
