Swapo, a new UK-based last mile provider of trade-in services for consumer electronics, is excited to announce a strategic partnership with NorthLadder, the world’s fastest-growing Trade-in technology platform. This collaboration is set to redefine customer experience by merging NorthLadder’s advanced technology with Swapo’s unique last-mile logistics capabilities.
Trade-in made easy: fast and convenient
The new service, dubbed “Trade-in Made Easy,” promises to revolutionise the way consumers trade in their devices. Customers can now expect their devices to be picked up from their homes within one hour of initiating a trade-in request. This rapid service eliminates the hassle of visiting stores or mailing devices, providing a seamless and efficient experience. Swapo’s trained riders and drivers will perform device diagnostics on-site using the NorthLadder app, ensuring accuracy and efficiency in the trade-in process.
Key Highlights of the Partnership
Fast home pickups
Within the coverage area, Swapo ensures that devices can be picked up within an hour, making the trade-in process quick and convenient for consumers.
Advanced technology integration
By leveraging NorthLadder’s cutting-edge trade-in platform, Swapo enhances the device diagnostics process, allowing for precise grading and instant payments.
Automated on-premise diagnostics
Swapo’s riders will be equipped to assess devices using NorthLadder’s advanced diagnostics tools, providing a next-generation customer experience that combines technology and human expertise.
Best-in-class pricing
NorthLadder’s multi-buyer back-end system maximizes value for consumers, encouraging the reuse of devices and ensuring that customers receive the best prices possible.
Comprehensive market reach
Swapo plans to collaborate with major trade-in providers, retailers, and network operators to enhance trade-in solutions across major UK cities.
Customer-Centric Approach
Kern Judge, Managing Director at Swapo, expressed enthusiasm about the partnership: “We are thrilled to partner with NorthLadder to bring advanced trade-in services to the UK. Our combined expertise and technology will provide unparalleled convenience and value to our customers, transforming the trade-in landscape.”
Sandeep Shetty, CEO of NorthLadder, added: “This partnership marks a significant milestone in our mission to revolutionise the trade-in process. Together, we are committed to delivering the most advanced and customer-friendly solutions available today.”
A sustainable future
The collaboration between Swapo and NorthLadder aligns with global efforts to promote a circular economy. By facilitating the reuse and recycling of devices, the partnership aims to reduce waste and make the most of available resources. The integrated trade-in ecosystem they are building will benefit consumers, businesses, and the environment alike.
About Swapo and NorthLadder
Founded by industry veterans, Swapo leverages 35 years of experience in mobile phone collection and repair to offer same-day, doorstep service focused on the circular economy. NorthLadder, headquartered in Amsterdam, was founded in 2021 and has quickly gained trust among leading mobile manufacturers, telcos, and electronic retailers in over 15 countries. Their advanced platform ensures a great value proposition, driving higher new device sales while promoting sustainability.
Market

Trade-in

Repair
