The use of second-hand mobile phones is on the rise in the Netherlands. In 2024, 16% of consumers reported using a second-hand phone, up from 14% in 2021, according to a report by researchers from Telecompaper. The trend is particularly strong among Apple users, with 24% opting for an used device in 2024. This marks a significant shift in consumer behavior, driven by both cost concerns and increased awareness of the circular economy.
Popularity among younger demographics
Young consumers are leading the charge in the second-hand mobile market. Among those aged 16-24, 28% now own a second-hand phone, reflecting a substantial increase from 2021. The 24-35 age group also saw notable growth, with 15% of individuals opting for pre-owned devices. The rising costs of new smartphones, especially for younger people, have made second-hand options more appealing.
Price increases drive used market growth
As the prices of new mobile phones continue to rise, particularly for premium brands, second-hand devices have become an attractive alternative. In addition to this price sensitivity, mobile operators and manufacturers are encouraging trade-ins of old devices, which is fueling further growth in the second-hand market. These trade-in programs make it easier for consumers to upgrade to newer models while participating in the circular economy.
Used phones and operators' brands
Second-hand mobile phones are especially popular among users of second-tier brands from mobile network operators and MVNOs (mobile virtual network operators). These brands account for over 20% of the second-hand market share. Meanwhile, premium operators like KPN, Vodafone, and Odido have a much smaller share, below 14%, for second-hand devices.
Shift in consumer purchasing behavior
In 2024, nearly half of the consumers (47%) actively choose to buy a second-hand device, a noticeable increase from 41% in 2021. Among Apple users, this figure jumps to 54%. This shift in consumer preferences is contributing to the growth of the second-hand market, with stores being the primary sales channel. Additionally, families remain the main source for passing on used devices to others, reinforcing the growing trend of device reuse.
Conclusion
The second-hand mobile phone market in the Netherlands is expanding rapidly, driven by younger generations, rising prices of new smartphones, and growing consumer awareness of sustainability. With operators and manufacturers promoting trade-ins, this market is poised to continue its upward trajectory, benefiting both consumers and the environment.
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