Recent findings by British Adapt Global have revealed that the resale market for pre-owned smartphones shows significant pricing differences across various European countries. For instance, the Apple iPhone 12 Pro (256GB, Grade B) can fetch up to € 600 in Portugal, while it typically sells for around € 550 in other European countries like Germany, Italy, and France. These pricing differences create valuable opportunities for businesses in the pre-owned device market to innovate their resale strategies. By capitalising on country-specific pricing and demand, businesses can increase profitability and ensure their devices stay in circulation longer. Understanding the local market dynamics, including pricing and demand, is key to maximising returns.
The rise of trade-in pricing across Europe
The growing trend of more businesses entering the pre-owned device market is driving up trade-in prices across Europe. With increased transparency in the market, competitive pricing has become more critical for businesses to attract consumers and enterprises to use their trade-in schemes. This shift in trade-in pricing is, in turn, pushing up the prices of used devices.
Optimising resale values can boost profitability
Businesses that focus on optimising the resale value of devices, particularly in specific markets, can increase profitability. As resale prices stabilise, the margin for resellers is narrowing. However, by selecting markets with higher demand and optimal pricing strategies, companies can still secure competitive margins.
ADAPT Global: Helping businesses optimise resale value
At ADAPT Global, businesses can navigate the resale market with the help of real-time trade-in insights, automated diagnostics, and certified sustainability processes. Their data-driven approach ensures that each device is priced optimally, maximising its resale value.
Market
Trade-in
Repair
Refurbishing
