In a surprising shift, Rod Millar stepped down as CEO of Likewize last month and returned to Brightstar Capital Partners, one of Likewize’s key shareholders. Millar resumes his previous role as Operating Partner, which he held before taking over leadership at the Brightstar-owned company in 2019. The move marks a symbolic full circle in his career trajectory.
From CEO to Operating Partner again
Millar's tenure at Likewize saw the company grow into a global leader in tech protection and device support, especially in the mobile market. Headquartered in the United States and active across 30 countries, Likewize has become a significant player in the trade-in, resale, and refurbishment of devices including Apple iPhones and other smartphones. Millar expressed earlier his gratitude to the team and conveyed his best wishes for their continued success.
New leadership with Ryan O’Hara
The leadership handover came with the appointment of Ryan O’Hara as the new Chief Executive Officer of Likewize. O’Hara, who has served on Likewize’s board since October 2024, brings a wealth of experience from high-growth consumer-focused businesses like Shutterfly and Realtor.com. His strategic vision includes scaling operations, deepening customer partnerships, and enhancing the company’s presence in the refurbished device market.
Investor confidence in the future
O’Hara’s appointment has been met with optimism from Likewize's investors, including Genstar Capital and Brightstar Capital Partners. Genstar’s President Ryan Clark voiced confidence in O’Hara’s leadership and praised Millar for laying a solid foundation. Both firms are expected to play an active role as Likewize pushes forward with its global expansion strategy and sustainability-focused solutions in the circular tech economy.
Market
Trade-in
Repair
Refurbishing
