The European market for refurbished smartphones is gaining traction, with more than half of consumers (55%) saying they are willing to buy a refurbished smartphone in 2025. This figure, revealed in the 8th edition of Recommerce’s Barometer, conducted by KANTAR in 13 European countries, marks a modest increase from 52% the year before. The survey indicates continued consumer interest in cost-effective and sustainable alternatives to new devices, despite ongoing concerns around purchasing power.
Western Europe leads in second-hand adoption
Western European countries remain ahead in the adoption of refurbished smartphones. In France, one in five smartphones in use in 2025 is a used phone: the highest rate in Europe, closely followed by Germany at 18%. Over half of consumers in these markets express willingness to opt for refurbished in the near future, reinforcing the maturity and acceptance of the circular economy in the region.
Eastern and Southern Europe show rapid growth
Interest in refurbished smartphones is rapidly accelerating in newer markets. Notably, 63% of Romanian consumers now consider buying refurbished, alongside 59% in Italy, Slovakia, and 58% in Portugal. Although actual usage rates remain below 10% in most of these countries, rising intent signals strong potential for market development.
Affordability is the top motivation
Price remains the main driver for choosing refurbished, cited by 66% of consumers across Europe. This is especially true in Hungary (76%), Switzerland (77%), and France (72%). With new Apple iPhone models often exceeding €1,000, refurbished offers a more accessible entry point for consumers.
Environmental benefits still matter
While price leads the conversation, 35% of consumers mention environmental benefits as a key motivator. Refurbishing smartphones reduces CO₂ emissions by around 87% compared to manufacturing new devices. Although this concern has dipped slightly from 39% last year, it remains an important factor for many.
Trust and warranty influence purchase decisions
Reassurance plays an increasing role in consumer decisions. A growing number of buyers (28%) value the professional warranty that often accompanies refurbished devices, while 33% are drawn to the opportunity to own premium models at a lower cost. Telecom operators are also becoming more popular as trusted sales channels, with nearly 30% of Europeans preferring to purchase from them.
Trade-in culture continues to grow
European consumers are also becoming more open to trading in old smartphones. While 37% still hold onto their devices "just in case," 36% now say they are ready to sell or trade in their phones—a rise from 33% last year. This signals a broader shift toward circular habits.
A market poised to double
According to Recommerce and McKinsey, the European market for refurbished high-tech products could grow from € 15 billion in 2023 to at least € 30 billion by 2029. With strong momentum in Central and Eastern Europe, local partnerships and a focus on professional standards will be key to unlocking this growth.
Market
Trade-in
Repair
Refurbishing
