The secondary smartphone market is shifting into a more mature phase, with a noticeable return to pricing normalcy in Q1 2025. According to Joe Dube, Director of Mobile Accounts at B-Stock, typical monthly depreciation rates ranged between 2–4%, signalling a stable market environment after last year’s unexpected pricing strength. This steady trend suggests the sector is entering a more predictable rhythm, giving companies better data to base decisions on.
End-to-end thinking is essential
Dube believes that OEMs and carriers must adopt an end-to-end approach to the secondary market. It’s no longer just about selling used devices, it’s about refining every step of the process, from trade-in to resale. He emphasises that building data-driven partnerships and improving process optimisation are key to maximising recovery and extending device lifecycles.
Technology is driving rapid change
The adoption of robotics and AI in device triage and grading is making operations faster and more consistent. Innovations such as automated inspection systems are reducing manual errors and helping extract maximum value. These developments also support stricter grading standards, which improve buyer trust and resale performance.
Global shifts may favour local repair
Tariffs on imported electronics could drive more domestic refurbishment in the U.S., as companies seek to minimise disruption and rising costs. This shift could create new opportunities in local repair services, especially for lower-grade Apple iPhones and other devices that would otherwise be replaced.
Sustainability and quality go hand in hand
Today’s consumers expect more from refurbished phones than just cosmetic improvements. There’s now a stronger focus on full functionality and sustainability. Certified refurbishment programs are growing in popularity as they meet both quality expectations and environmental goals, strengthening the value proposition of pre-owned devices.
OEMs are becoming more involved
Dube notes that original equipment manufacturers are no longer hands-off. They are investing in trade-in programs, better resale channels, and quality control processes. This involvement allows them to control pricing, ensure brand integrity, and maximise the lifetime value of their products.
One word for 2025: maturing
The secondary market is evolving rapidly, becoming more structured, strategic, and technologically advanced. Stakeholders now recognise its long-term value and are actively innovating to meet both economic and sustainability goals.
Via: B-Stock
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