Getmobil and Samsung formalise strategic refurbished partnership in Turkey

Getmobil has entered a strategic partnership with Samsung to introduce a fully managed doorstep buyback and trade in service for refurbished electronics in Turkey. This collaboration integrates valuation, home collection, refurbishment and resale into a single digital infrastructure. The initiative positions Turkey as a reference market for structured lifecycle management and aims to professionalise a secondary smartphone segment historically shaped by informal transactions. The partnership centres on building a transparent and standardised recommerce framework that increases predictability for consumers while strengthening supply flows for refurbished channels. Devices collected through the programme are processed within Getmobil’s certified infrastructure and resold with a 12-month warranty, aligning with Turkish regulatory standards introduced to stimulate circular economy activity.

From repair shop to platform

Founded in 2018 by siblings Mehmet Ertan Uygun and Zeynep Uygun, Getmobil has evolved from a small mobile phone repair shop in Istanbul into a vertically integrated recommerce platform. The company has developed an end-to-end model designed to digitise device buyback, diagnostics, refurbishment and resale, supported by a network of more than 32,000 small merchants across Turkey. The platform provides a digital backbone that enables partners to acquire used devices, refurbish them according to government certified standards and return them to market through both B2C and B2B channels. Getmobil operates its own e commerce platform while also embedding trade in services for major retailers and OEMs. The Samsung collaboration strengthens this omnichannel approach by connecting OEM driven demand with structured secondary supply.

Regulatory alignment and trust

Turkey introduced formal Renewal Center regulations in 2021 under the Ministry of Trade, aiming to curb grey market activity and establish quality benchmarks in the refurbished electronics sector. Getmobil is among the few platforms officially certified under this framework. The company has positioned compliance, standardisation and digital traceability as core trust drivers in a market where price arbitrage and fragmented quality standards have historically undermined consumer confidence.

By integrating Samsung devices into a certified buyback and refurbishment loop, the partnership enhances visibility over device grading and lifecycle extension. This approach is expected to increase capture rates of used smartphones and improve residual value management, particularly in a market characterised by high import taxes and strong demand for affordable alternatives to new devices.

Capital supports regional expansion

Getmobil has raised approximately € 26 million to date, including a €20.2 million Series A round completed in December 2025. The round was led by Lowercarbon Capital and included participation from the International Finance Corporation, which contributed around € 5.5 million. Additional investors include 2150 and Endeavor Catalyst.

Earlier backing came from the Dutch Founders Fund, also an investor in trade-in platform NorthLadder, and leading Turkish venture firms. The investor base reflects growing institutional interest in circular economy infrastructure across emerging markets, where structured recommerce can reduce import dependency and extend product lifecycles.

Scaling infrastructure beyond Turkey

With a team of more than 180 employees, Getmobil is deploying its Series A capital to scale its AI driven diagnostics engine and deepen integration with global OEM partners. The company has begun establishing operations in Cairo and Riyadh, targeting the MENA region as its next growth corridor. Management positions the Turkish model not only as a domestic solution but as a replicable operating framework for markets facing similar structural challenges, including fragmented resale channels and limited quality assurance. By combining regulatory alignment, OEM collaboration and digital infrastructure, Getmobil aims to function as a foundational operating system for recommerce in Turkey and beyond.

Conclusion

For the global secondary mobile market, the Samsung partnership signals a shift toward OEM backed, fully managed trade in ecosystems in emerging economies. If successfully scaled, the model could increase formal capture of used devices, strengthen refurbishment standards and accelerate circular adoption across the region.