Germany, like every EU member states, must implement the EU’s upcoming Right to Repair directive by 31 July 2026. However, a recent 360° study from IFH KÖLN reveals that just 44% of German consumers are aware of this right, and only 15% understand the specifics. In contrast, 98% of specialist retailers and 95% of manufacturers are familiar with the directive, many of whom are deeply informed. These figures highlight a gap in public awareness that could undermine the directive’s intended impact on sustainability and e-waste reduction.
Retailers and manufacturers see challenges
While many retailers and manufacturers recognise the potential to improve customer service and strengthen client relationships, the majority identify more risks than opportunities. The extension of warranty periods post-repair is seen as particularly difficult, with 70% of retailers and 63% of manufacturers voicing concern. Increased repair volumes and coordination with partners also present logistical hurdles. Most stakeholders expect a sharp rise in workload that current resources may not accommodate.
Skilled labour shortage adds pressure
A lack of qualified personnel is regarded as one of the most pressing issues for implementing the directive. Nearly three-quarters of retailers and 40% of manufacturers say they cannot manage the expected increase in repair demand. Both Handelsverband Technik (BVT) chairman Frank Schipper and Wertgarantie board member Konrad Lehmann, that commissioned this survey, stress the need for national initiatives to support training and upskilling programs.
Cost increases may impact sustainability
More than 60% of retailers and manufacturers expect repair costs to rise. Retailers cite higher spare parts pricing, staffing needs and storage costs, while manufacturers highlight staff-related expenses and the overhead of maintaining parts inventory. Dr. Ralf Deckers of IFH KÖLN warns that if repair prices rise too much, it could reduce the appeal of repairs and undermine the directive’s environmental goals.
Consumers still trust formal repair channels
The study shows consumers tend to trust repairs by manufacturers (44%) and specialist retailers (24%). Informal repair routes or DIY solutions play a smaller role. The Right to Repair directive will cover products such as washing machines, e-bike batteries and smartphones, including the Apple iPhone.
Study offers deep market insight
The report is based on data from 4,131 consumers, 164 electronics retailers, 20 key manufacturers and 6 component suppliers. The study was conducted in early 2025 and provides the first empirical insight into how the directive is viewed by all key industry players in Germany.
Market
Trade-in
Repair
Refurbishing
