Circular IT Group, a circular IT solutions conglomerate and owned by Dutch Waterland private equity, has announced that it will rebrand Re-Tek, its UK-based IT asset disposition (ITAD) subsidiary, into a unified entity under the Circular IT Group name starting 1 January 2025. This rebranding effort comes after Circular IT Group’s strategic acquisition of Re-Tek Ltd earlier this year, expanding the company’s market presence in the IT lifecycle management sector.
A unified brand for sustainable IT solutions
The move to consolidate both brands under one banner reflects Circular IT Group's commitment to advancing sustainability within the IT sector. The integration of Re-Tek into Circular IT Group will enhance the company's position as Europe's leading provider of circular IT services, offering a wider range of ITAD solutions globally. As the company stated, "Although our name is changing, our commitment to delivering high-quality IT solutions remains unwavering."
Strengthening the competitive edge with the Re-Tek acquisition
The acquisition of Re-Tek Ltd marks a pivotal moment for Circular IT Group. Maarten de Roos, CEO of Circular IT Group, emphasized the strategic value of this acquisition, noting that it strengthens the company’s position in the highly competitive ITAD industry. He highlighted that Re-Tek’s strong reputation, loyal client base, and excellent track record complement Circular IT Group’s vision of making IT circular. By bringing Re-Tek under its umbrella, Circular IT Group broadens its global service scope, aligning with the highest standards of certification and compliance.
Expanding global reach with an unrivaled partner network
Circular IT Group and Re-Tek have shared a successful partnership for several years, leveraging Re-Tek’s extensive global partner network. Together, they are poised to significantly expand their reach, processing IT disposals on a global scale. This partnership allows them to meet rigorous certification standards and improve sustainability efforts in IT asset management, furthering the goal of creating a circular economy.
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