The refurbished technology market has shifted from niche to mainstream. Once considered a fallback, refurbished smartphones, tablets, and laptops are now central to consumer choice and brand strategy, according to research from NIQ. With growing demand, manufacturers, retailers, operators, and distributors are facing pressure to rethink their models.
Consumer behaviour is changing
Modern tech consumers are pragmatic, digitally savvy, and value driven. They increasingly choose refurbished devices not just to save money but to make smarter, eco-conscious investments. This shift is supported by rising consumer trust in certified refurbishments, warranties, and new accessories that ensure consistent quality.
Sustainability drives market growth
Sustainability has become a key motivator. Refurbished and used devices help reduce e-waste and carbon footprints while extending product lifecycles. At the same time, affordability continues to be a decisive factor. In many cases, used and refurbished smartphones deliver savings of 30% to 50% compared to new models without compromising functionality.
Regulatory momentum adds urgency
Legislation such as the EU’s Right to Repair is pushing the technology and durables sector toward circular models. By requiring longer product lifecycles, policymakers are reinforcing consumer expectations of repairability and refurbishment. In markets such as France, more than 1 in 7 smartphones sold in Q1 2025 were refurbished. In Great Britain, the share was nearly 10%, while in Switzerland, refurbished devices accounted for over 10% of total smartphone sales for some major brands.
Competitive landscape is evolving
The refurbished market is no longer a side channel. Emerging players and specialized platforms are capturing significant market share by offering affordable, high-quality alternatives. This trend represents both risk and opportunity. Integrating refurbished devices into product strategy has become essential rather than optional.
Data highlights future potential
Data from Germany underscores the growing strength of the refurbished sector. In early 2025, refurbished and used smartphones captured 19% of online revenue share with an average item price of € 443. At the same time, 71% of German consumers reported replacing phones older than three years, further expanding the pool of devices suitable for refurbishment.
Preparing for a circular future
Economic pressures are also reinforcing the shift. With global GDP growth forecast at 2.8% and inflation still above targets, consumers are prioritizing value. This environment favours refurbished technology, which delivers affordability, quality, and sustainability. The challenge is clear: integrate refurbished technology into strategy, strengthen partnerships with refurbishers and marketplaces, and use data-driven approaches to pricing and assortment.
Market
Trade-in
Repair
Refurbishing
