Reebelo partners with insurer SquareTrade to launch ReebeloCare in Australia

Background on Reebelo

Founded with a commitment to sustainability, Reebelo is a player in the refurbishment and resale of electronic devices. By offering a diverse range of high-quality refurbished products—including smartphones, tablets, and laptops—Reebelo not only makes technology more accessible but also plays a significant role in reducing electronic waste. The company’s mission aligns with global sustainability efforts, fostering an eco-conscious consumer culture.

Features of ReebeloCare

ReebeloCare includes an array of service options, such as mail-in, walk-in, or on-site refresh solutions. Customers can select from up to three device replacement options, ensuring a tailored experience. The plan offers global coverage, meaning support is accessible no matter where customers are located. This comprehensive service structure signifies Reebelo and SquareTrade's commitment to high-quality service.

Commitment to Quality Service

Both companies have emphasized service quality in this collaboration. A 24/7 self-service portal has been introduced, enabling customers to request services easily. Additionally, for those who prefer personalized assistance, over-the-phone support is available.

Josh Beasley, Chief Strategy Officer of Reebelo, expressed confidence in the partnership, stating, “By partnering with SquareTrade, Reebelo has aligned with an industry leader known for its extensive experience, capabilities, and proven track record. This collaboration ensures that ReebeloCare is market-leading in every way. Beyond offering consumers the highest quality sustainable products, we are committed to providing utmost flexibility, choice, and value for money with our services.”

Karl Wiley, Global CEO of SquareTrade, echoed this enthusiasm: “For over a decade, SquareTrade has established a global reputation for creating and managing protection and insurance plans for some of the world's best-known retailers and mobile phone operators. We are thrilled to be working with Reebelo and look forward to giving their customers fast, flexible service that helps them enjoy life with the devices they love and rely on.”

A New Benchmark in Service Plans

The launch of ReebeloCare marks a new standard of care and service for Reebelo’s Australian consumers, backed by SquareTrade’s expertise. The plan's pricing varies based on the product and can be added at the point of purchase. This move reflects Reebelo's ongoing commitment to providing high-quality, flexible service options, ensuring consumers have access to support regardless of their product's condition.

Through this strategic partnership, Reebelo and SquareTrade aim to enhance customer experience and set a new benchmark for service plans within the refurbished goods market, combining extensive coverage, diverse service options, and round-the-clock support.