After five years of steady growth in the B2B segment, Recommerce Group is expanding its footprint in Europe with a major step into the B2C market. The French pioneer in refurbished technology has launched its first consumer-facing eShop in Romania, in partnership with YOXO, the 100% digital mobile operator backed by Orange Romania. The new online platform, available at reconditionate.yoxo.ro, offers consumers access to high-quality refurbished devices including smartphones, Apple iPads, MacBooks and gaming consoles.
Sustainable technology for every consumer
Each device available on the new platform has been tested, certified, and comes with a two-year warranty. Customers can choose from different product grades, including a Premium option with a brand-new battery, ensuring performance levels close to new devices. Recommerce emphasizes that all products are refurbished in Europe, reinforcing the company’s commitment to supporting the circular economy, shortening supply chains, and making sustainable technology more accessible.
A partnership built on innovation
This collaboration marks a significant milestone for both companies. For YOXO, the partnership expands its sustainable digital offering beyond mobile services to include refurbished hardware. For Recommerce, it represents a strategic entry into the Romanian market, where demand for affordable and eco-friendly technology continues to rise. As Hector Destailleur, CEE General Manager at Recommerce, explains: “This new digital store is a crucial step in transforming the circular economy model into a natural and accessible choice for all Romanian consumers.”
Positive environmental impact
Recommerce highlights the tangible ecological benefits of buying refurbished electronics. Each refurbished smartphone prevents up to 50kg of CO2 emissions and saves approximately 154kg of raw materials compared to manufacturing a new device. The company’s advanced industrial process ensures that quality, performance, and environmental responsibility go hand in hand.
Commitment to a circular future
With this launch, Recommerce and YOXO strengthen their shared vision of promoting responsible tech consumption in Eastern Europe. By integrating refurbished electronics into YOXO’s digital ecosystem, the companies are making sustainable choices easy and attractive for Romanian consumers. The new platform aims to redefine how customers perceive value, encouraging them to see refurbished devices as smart, reliable, and eco-conscious alternatives.
Market
Trade-in
Repair
Refurbishing
