French refurbisher Recommerce continues to expand its reach by partnering with Magyar Telekom in Hungary. This new collaboration offers Hungarian customers a simple and secure way to sell their used devices, including smartphones, tablets, and consoles. With the partnership, customers can easily receive a free estimate, send in their devices, and get paid after inspection, making the process both efficient and transparent.
Supporting the circular economy
Once the devices are collected, they are either refurbished or recycled, contributing to the circular economy. This approach not only promotes environmental sustainability but also increases consumer purchasing power by providing refurbished products at a lower price. The refurbishment process supports the growing trend of sustainable consumption, allowing used electronics to have a longer lifecycle rather than ending up in landfills.
Full range of refurbished devices now available
For customers looking to purchase a refurbished device, the partnership with Magyar Telekom allows access to a full range of refurbished smartphones available on their website. This offers consumers an affordable and environmentally friendly alternative to purchasing new devices.
The rise of trade-in schemes in 2024
The launch of this trade-in program in Hungary is part of a broader trend in 2024, with numerous new trade-in schemes emerging across Europe. As upcoming regulations, such as the USB-C directive, come into effect, it is expected that this trend will continue and even accelerate into 2025. Programs that provide the highest residual value for customers are particularly noteworthy, as they encourage more people to trade in their old devices.
Multi-buyer schemes offer higher returns
One key insight from this trend is the significant impact of business models on trade-in value. Multi-buyer schemes, where devices are offered to multiple buyers, tend to offer higher returns to customers. By providing a higher buyback value, these programs motivate more consumers to participate, further driving the success of such initiatives.
Market
Trade-in
Repair
