Rebuy, the Berlin-based provider of refurbished electronics and secondhand media, concluded 2024 on a high note, showcasing robust growth and strategic focus. CEO Philipp Gattner, in a recent interview with Börsen-Zeitung, emphasized the company’s strong position in the competitive secondhand market.
Steady growth reflects market demand for secondhand goods
The global secondhand market continues to flourish, driven by growing environmental awareness and economic pressures. According to Gattner, Rebuy is well-prepared to navigate this thriving industry. The company ended the year with revenues exceeding € 220 million, up from € 216 million in 2023. While the growth rate was modest compared to prior years, it reflects the market's resilience and increasing consumer acceptance of secondhand goods.
rebuy leverages operational expertise
Rebuy’s ability to inspect, clean, and refurbish devices fully automated in-house sets it apart from competitors. In 2023, the company processed nearly 10 million items, ensuring quality and reliability. “This hands-on approach, coupled with a three-year warranty on refurbished products, represents a significant competitive advantage. Our operations require a high level of expertise and logistical efficiency, which act as barriers for new entrants,” Gattner explained. This operational strength has been a key factor in Rebuy’s sustained profitability, both operational as bottom-line, since 2019.
Focusing on core markets
Rebuy’s strategy for the next 12 to 24 months is to concentrate on its core markets in Germany, where the majority of its revenues are generated. The company also operates in Austria, the Netherlands, Spain, Italy, and France. According to Gattner, “There is still significant potential within our existing markets, and premature expansion into new categories or regions would be counterproductive.”
Future prospects in new categories
Looking ahead, Rebuy plans to expand its product portfolio to include household appliances. Items such as the Thermomix are being considered due to their high price points and demand for quality refurbishment. Competitors like Back Market and Refurbed have already made strides in this category, but Rebuy aims to leverage its proven model to capture market share.
Exploring partnerships and acquisitions
In addition to organic growth, Rebuy is exploring acquisition opportunities, particularly with smaller players that align with its operations. The company is also open to partnerships with larger entities where synergies can be realized.
Based on Borsen-Zeitung
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