Reboxed has confirmed a new partnership with Uswitch, one of the most trusted comparison sites in the UK, marking a significant moment for refurbished technology entering the mainstream retail landscape. With Reboxed now powering the refurbished marketplace and trade-in engine for Uswitch, consumers across the UK gain wider access to like-new devices at considerably lower prices while recovering value from old devices through trade-in.
About Uswitch and its role
Uswitch has long been a trusted destination for consumers seeking clarity on monthly bills, broadband, energy and mobile services. Millions of people rely on its comparisons every year. By integrating Reboxed into its refurbished tech and trade-in categories, Uswitch broadens its role from providing supplier comparisons to offering direct access to refurbished devices and trade-in options. This shift reflects a broader maturation of the UK mobile market. As the market develops, the space for traditional comparison platforms becomes more limited, unlike in early-stage or fully saturated markets where comparison services tend to thrive. For Uswitch, expanding into refurbished direct to consumer sales appears to be a strategic response to evolving consumer behaviour and market dynamics, positioning the company to remain competitive in a sector where expectations are changing.
Market data supports the trend
Industry analysis supports the shift. Research from CCS Insight shows that 25% of all smartphones sold in the UK in 2024 were second-hand. More than 50% of consumers now consider a refurbished device for their next upgrade. Younger buyers stand out as the strongest drivers of this trend. The survey indicates that 63% of people aged 16 to 24 would choose a refurbished smartphone over a new one for their next purchase. So, for Reboxed it makes sense to work with Uswitch as it broadens it consumer reach massively.
Leadership perspective on the partnership
Phil Kemish, Co-founder and CEO of Reboxed, describes the collaboration as a defining step for circular technology in the UK. He highlights that Uswitch has built deep trust by helping people make more informed decisions about their devices and monthly costs. According to Kemish, the decision by Uswitch to work with Reboxed shows that circular upgrades have become a mainstream choice rather than a secondary option.
Kemish emphasises that Reboxed believes great technology should remain accessible in both price and environmental impact. Partnering with Uswitch enables the company to bring this mission to a larger audience and present a compelling alternative to traditional upgrades.
Uswitch as a comparison pioneer
Founded in 2000, Uswitch quickly became a key player in the UK’s comparison industry following energy market deregulation. It later expanded into broadband, mobile phones, personal finance and insurance. The company operates under the Ofgem Confidence Code and has helped customers save significant amounts through transparent and reliable switching tools. Its decision to incorporate a refurbished and trade-in marketplace is an extension of its goal to support smarter and more sustainable consumer choices and a smart one, if they want to survive in the secondary market.
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