Reboxed has announced a new partnership with Assurant, a global leader in device protection and risk management. The collaboration aligns with Reboxed’s mission to rehome 100 million devices and reduce e-waste. By integrating Assurant’s services, Reboxed aims to enhance its recommerce platform and expand its reach in the secondary mobile market. Assurant’s expertise in logistics and risk management makes it an ideal partner for Reboxed. The company offers a wide range of services that will streamline the recommerce process, ensuring that devices are refurbished and resold with high standards of quality and security.
Boosting supply and customer confidence
Through this partnership, Reboxed expects to increase its supply of premium refurbished devices. And that makes sense as Assurant is with 25 million devices annually probably the biggest supplier of used devices globally. Customers will benefit from a wider selection of high-quality products with enhanced quality assurance measures. The collaboration also supports a more sustainable approach to tech consumption by extending the lifespan of devices.

Reboxed
Reboxed is a recommerce platform specializing in selling refurbished smartphones and tech to consumers. The company was set up by CEO Phil Kemish and his co-founder Matt Thorne, during the pandemic, launching in September 2020. Currently it is one of the bigger players in the UK.
Enhancing the customer experience
With Assurant onboard, Reboxed customers can expect improved services and a smoother purchasing experience. The partnership underscores Reboxed’s commitment to making pre-loved tech more accessible, affordable, and sustainable.
Conclusion
Strategic timing. The secondary market is set for consolidation in 2025 and 2026, with major shifts expected. Reboxed’s partnership with Assurant is a smart move, as securing supply will become increasingly vital. Assurant provides devices, while Reboxed offers strong consumer reach. If all Reboxed products included Assurant’s insurance, it could create a compelling advantage. On paper, this collaboration looks like a win-win for both companies.
Market

Trade-in

Repair

Refurbishing







