REBORN, a French brand known for giving a second life to tech, has joined the SIRRMIET network. Since its establishment in 2017, REBORN has been a leading figure in the premium refurbished tech market. The company’s mission is simple yet impactful: to make high-quality refurbished tech products accessible, fight overconsumption, and reduce the environmental impact of electronic waste. Through this initiative, REBORN aligns itself with a growing global movement towards more responsible consumption and environmental sustainability.
Made in France
REBORN’s product range includes iPhones, tablets, computers, AirPods, and smartwatches, all carefully refurbished in their Nice-based workshops. This local, 100% French model ensures quality and reliability, with every product certified under the ‘Service France Garantie’. The company’s dedication to the circular economy allows consumers to enjoy premium tech at more affordable prices while promoting sustainability. REBORN has established some presence across major French retailers, including Fnac, Darty, Bouygues Telecom, Boulanger, and ELECTRO DEPOT.
SIRRMIET: a partner in shaping a greener digital future
The collaboration between REBORN and SIRRMIET, the French professional association for the refurbishment and repair of IT and telecom equipment, aims to redefine the future of digital technology. SIRRMIET advocates for sustainable practices, promotes circular economy solutions, and supports stakeholders involved in the refurbishment and repair sectors. By working together, both entities seek to create a greener, more inclusive technological landscape. Prominent members of SIRRMIET are Dipli, Econocom, itancia, Largo, PRS, Cordon, Easycash and Ingram Micro.
Shared goals for a sustainable tech future
SIRRMIET's mission is aligned with REBORN’s objectives of reducing e-waste, extending product lifecycles, and advocating for eco-friendly alternatives to buying new electronics. Through initiatives, advocacy, and partnerships, SIRRMIET fosters awareness about the importance of second-hand products in tackling environmental challenges. As part of its strategy, the association collaborates with policymakers and key industry events to drive change and promote best practices for refurbishing and repairing electronics.
Market
Trade-in
Repair
