The global used smartphone market is increasingly “premiumized,” with high-end devices dominating resale trends. According to Counterpoint Research, the average selling price (ASP) of refurbished smartphones reached € 417 in the first half of 2025, slightly up from € 413 in 2024. Despite high price volatility, the stabilization of ASP suggests a growing consumer preference for higher-priced, premium devices.
Apple iPhone Pro series maintains strong value
Apple continues to hold the highest market prices in the secondary market. The Apple iPhone Pro series drives demand, benefiting from limited supply and high desirability. Conversely, basic Apple iPhone models like the iPhone 14 show gradually declining value retention rates. The Apple iPhone 15 experienced a sharper price drop shortly after launch, with the iPhone 16 series following a similar trend. This has reduced compensation levels for consumers returning older devices, according to Counterpoint.
Samsung strengthens premium segment position
Samsung is expanding its footprint in the premium used smartphone market. With the Galaxy S series leading, the ASP increased to € 345, representing a 5% year-on-year growth, the highest among major brands. While most manufacturers saw declining ASPs in the first quarter, Samsung grew by 3%, reflecting strong demand for its flagship models. Analysts attribute this success to Samsung’s robust global compensation sales ecosystem, long-term OS updates, technological differentiation, and high cost-effectiveness.
Regional trends influence device demand
Refurbished Apple iPhone buyers in emerging markets are often first-time Apple users. In India and Southeast Asia, Android users increasingly opt for refurbished Apple iPhones due to competitive pricing. This is great news for Apple as once a user enters the iOS ecosystem, they tend to stay for life, remaining loyal to Apple’s hardware and software alike. Apple’s highly profitable Service business will benefit hugely from this.
In contrast, mature markets like the U.S. and Europe see replacement purchases by existing users. Extended device lifecycles and rising eco-conscious consumption further support the secondary market’s growth in these regions.
Supply constraints favor premium models
Overall supply in the refurbished market remains limited as consumers use devices longer, reducing the volume of high-end phones available. This scarcity reinforces transactions focused on premium models, strengthening their market position. An industry official emphasized that the used smartphone market is shifting toward high-performance, long-term devices, with flagship models becoming a key competitive indicator for brands.
Market
Trade-in
Repair
Refurbishing
