PLS, a leading U.S. financial services provider, has partnered with ecoATM to offer cash-for-phones kiosks at its locations. The collaboration aims to enhance customer experience, increase foot traffic, and generate passive revenue without adding operational complexity. With over 200 locations serving cash-preferred customers, PLS was seeking a solution that could add value with minimal effort. The company wanted a distinctive service to attract new customers while complementing its existing offerings, including check cashing, short-term loans, prepaid debit cards, money transfers, and bill payments.
EcoATM provides turnkey kiosk solution
ecoATM, a pioneer in electronics re-commerce and e-waste recycling, provided a fully managed self-service kiosk model. Deployed at 164 PLS locations since 2023, the kiosks require no staffing, no ongoing maintenance, and occupy minimal space in high-traffic areas. Consumers can exchange used devices, including Apple iPhones, for instant cash, creating a seamless experience that encourages repeat visits.
Sustainable impact drives adoption
ecoATM’s model not only benefits consumers financially but also promotes sustainability. Over 300,000 devices have been collected through PLS kiosks, equivalent to 16,000 kg of copper or reducing 16,600 tons of CO2 emissions. This initiative aligns with growing consumer demand for environmentally responsible practices in electronics disposal.
Revenue and engagement results are strong
Since installation, ecoATM kiosks have generated $11.5M paid to consumers and recorded 1.2M visits. PLS leadership reports consistent monthly revenue with minimal operational demands. According to Bob Wolfberg, President of PLS, the partnership “fits seamlessly into our business. It’s a hands-off solution that adds value for our customers—and for us. The installation was smooth, and we’re seeing consistent returns.”
Future growth and strategic alignment
By integrating ecoATM kiosks, PLS strengthens its value proposition for cash-focused consumers while fostering sustainability and new revenue streams. The approach demonstrates how financial service providers can innovate through partnerships that combine technology, customer convenience, and environmental responsibility.
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