A recent report from Japan sheds light on the estimated bill of materials (BOM) for Google’s Pixel 9 Pro and Apple’s iPhone 16 Pro. The BOM, a list of parts costs required to manufacture each device, reveals a stark contrast in the production expenses of these flagship smartphones. This analysis excludes research, development, and marketing costs, which can significantly impact the overall price. For context, both the Pixel 9 Pro and iPhone 16 Pro have the same starting price of $ 999 in the USA. In Europe, prices differ significantly: Apple’s iPhone 16 Pro sells for €1,299, while the Google Pixel 9 Pro is available for around €1,099.
Pixel 9 Pro BOM comes in lower than iPhone 16 Pro
According to the report, the Pixel 9 Pro’s BOM totals around $406, significantly lower than the iPhone 16 Pro’s estimated BOM of $568. This suggests that Google’s latest Pixel is notably less expensive to manufacture than Apple’s high-end smartphone. However, it’s worth noting that this information is not publicly verified and should be interpreted with caution.
Pixel 9 Pro BOM 11% lower than Pixel 8 Pro
The report highlights that the Pixel 9 Pro’s BOM is approximately 11% lower than its predecessor, the Pixel 8 Pro. This drop in cost may be linked to the Pixel 9 Pro’s smaller size, which requires a smaller screen and battery, both typically more affordable than their larger counterparts. For a more accurate comparison, the Pixel 9 Pro should ideally be compared to the Pixel 9 Pro XL, which is its true successor in terms of screen and battery size.
Apple iPhone 16 Pro BOM Up 6% from iPhone 15 Pro
In contrast, Apple’s iPhone 16 Pro has a BOM that is reportedly 6% higher than the iPhone 15 Pro’s. The iPhone 16 Pro’s more advanced and higher-priced components drive the increase, with its chipset costing around $135, display around $110, and camera components totaling $91.
Source: Nikkei.com and GSMARENA
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