For over 20 years, Orient Telecom has been a global player in the used product segment. Headquartered in Hong Kong, the company is now making bold moves to strengthen its presence in Europe and North America. Also, Orient Telecom has just opened one of the largest showrooms in the industry and changed their HQ to new office in HK, so SecondaryMarket.news spoke with David He, sales director at Orient Telecom, about their customer base, expansion strategy, sourcing advantage, and how their focus on transparency and consistent quality helps clients in competitive markets stay ahead.
Serving a diverse global clientele
SecondaryMarket.news: Could you describe a typical Orient customer to our readers?
Orient Telecom: Sure. Orient Telecom has been working as a distributor for Apple products for over two decades now. We focus on USED A+/AB grades sourced from top tier 1 suppliers, as well as Apple direct stocks like CPO and AS IS brown box.
We mainly serve three types of customers globally. First, B2B wholesalers around the world. Second, big B2C retailers, both online and offline. And third, corporate channels like insurance companies and mobile operators.

New Hong Kong showroom reflects global vision
SecondaryMarket.news: You have some great future plans. Could you share a bit on latest developments with regards to opening new showroom in Hong Kong?
Orient Telecom: The main reason was our global expansion. We simply needed a bigger office, so we focused on improving the company’s infrastructure to give customers a better experience.
It’s also about showing confidence and certainty. We want our global clients to clearly see who they’re working with, and why we can support their growth through strong supply and professionalism.
There are no tricks, no surprises. Everything we do is based on transparency and consistency. Our goal is to offer complete one-stop solutions – customer service, after-sales warranty, logistics, and a wide range of product categories.
Clients can check exactly what they’re buying before making payment, either through an online meeting or by visiting our showroom. And once they place an order, they should receive exactly what they expected – same quality, same colors, no difference.
The power of carrier auction sourcing
SecondaryMarket.news: Orient Telecom has built strong relationships with major telecom players like AT&T, Verizon, and Orange through daily participation in global auctions. Can you explain how this auction-based sourcing model gives you a competitive edge in terms of pricing, consistency, and quality—and how you ensure that this advantage is passed on to clients, especially in demanding markets like Europe and Asia?
Orient Telecom: Carriers’ auctions require a lot of cash flow. Orient Telecom is the one that pays everything upfront, no matter the size of the order. This way, our global buyers don’t need to worry about financial pressure or getting their money stuck.

Stocks from upstream suppliers usually take at least two weeks to arrive. We cover that lead time ourselves and prepare everything in advance, so global clients don’t have to wait. Once an order is placed, it gets delivered within one week anywhere in the world.
Market prices can change daily or weekly. We take on most of that risk, especially when prices drop. We buy and hold large volumes, keeping them ready to ship. This helps our customers avoid the roller coaster of market pricing and always buy at the best and most up-to-date rates.
Since we’re active daily across different global markets, we know which models are performing best. That information gets shared with our clients regularly, helping them make smarter business decisions. And because of our supply capacity, we’re usually able to meet daily demand, saving them time on sourcing so they can focus more on sales.
Meeting Europe’s high expectations
SecondaryMarket.news: With the European market accounting for a large share of Orient Telecom’s global business, and new sales staff being hired locally, how do you plan to tailor your approach to meet the specific needs of European retailers and telecom companies? What challenges do you foresee in aligning service, logistics, and compliance with local market expectations?
Orient Telecom: Price is the king nowadays in our industry. Orient Telecom has been working hard on pricing to meet European clients’ expectations and give them more room for competitiveness.
We always inform clients that we are not the cheapest supplier, but surely one of the best quality providers. In our industry, quality is the only key factor in maintaining long-term partnerships. We have been achieving thousands of perfect deals.
Customer satisfaction is one of our core values. That’s why we’ve been investing a lot in building the local Europe sales team. We recently added our fifth team member in Europe, which helps us provide faster and more reliable support. The goal is to handle all client questions and problems immediately, with solutions ready, so clients don’t have to wait.
For challenges, I would say challenges are out there every day once you have a business ongoing. In the current EU market, I don’t see many challenges coming from outside, since we have our own professional teams handling logistics, compliance, and so on. But I do see challenges coming from inside, like how we can improve time management and internal communication as the team keeps growing.
Global strategy and certification ambitions
SecondaryMarket.news: Your planned European expansion, including a potential new office in the Netherlands, coincides with broader ambitions like obtaining the R2V3 certification in the US. How do these strategic moves fit into Orient Telecom’s long-term goal of becoming a truly global, one-stop provider and what impact do you expect this to have on sourcing, operations, and customer satisfaction?
Orient Telecom: Global presence and local offices are becoming more important for success in our industry. Opening new offices and gaining more certifications will help us improve both internally and externally, so we’re ready to catch opportunities when they come. For example, having a local office in the US with R2V3 certification will allow us to handle US tariffs better and improve our business performance while many are struggling with these costs.
Our industry also changes very quickly. A simple buy-and-sell model is no longer enough. To stay competitive, you need to combine all your strengths from upstream, midstream, and downstream. That’s how you build a unique business model and keep growing.

The value of Apple direct stocks
SecondaryMarket.news: CPO, AS IS, and AS IS+ stock categories form the core of your product offering. How do these condition types help your clients, whether online marketplace sellers or local B2B retailers, achieve their sales goals, meet platform standards, and stay competitive on pricing, especially in saturated or high-expectation markets?
Orient Telecom: That’s a good question. We focus on these stock categories because they offer a reliable mix of quality and availability, which really helps our clients stay competitive. CPO, AS IS, and AS IS+ stocks are Apple direct with quality assurance. These stocks easily meet EU standards. We’ve seen the amount of Apple direct stocks grow rapidly every year. This helps meet demand from EU markets.
All our CPO, AS IS+, and AS IS stocks are ready to ship from Hong Kong with no lead time. Unlike used AB or A+ stocks, which require specific lead times. Everyone knows these are Apple direct stocks. They come sealed in master cartons without RMAs or headaches.
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