An estimated 46 million mobile phones are collecting dust in French households. These devices hold significant value, and telecom operator Orange is stepping up with a new initiative to address the issue. The company launched some incentives for their fully digital trade-in program, in partnership with Dipli, making it easier and more appealing for consumers to sell their old smartphones. Orange’s updated platform allows customers to trade in their devices entirely online, complementing its existing in-store service. After purchasing a new phone on Orange.fr, customers can use a simple online form to estimate their old device’s trade-in value. Once the phone is sent back using a prepaid label, a technician verifies its condition, and payment is processed within five days.
Trade-in bonuses of up to € 200
To encourage participation, Orange is offering an additional bonus of € 30 to € 200 for selected smartphone trade-ins. The company highlights that 69% of consumers have never sold an old smartphone, and this incentive aims to boost participation. A full list of eligible devices is available on Orange’s website.
A tool to check device value
Orange has also introduced an online tool for estimating trade-in values for smartphones, tablets, and some smartwatches, such as Apple Watch and Samsung models. The bonus applies when purchasing a qualifying new phone. Customers must return their old device within ten days, remove all accounts, and provide their device’s IMEI and IBAN details.
Alternative resale options remain available
For those looking to sell a phone without purchasing a new one, platforms like Recommerce and Back Market remain options. More details about Orange’s trade-in program can be found in the FAQ provided by Dipli.
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