OPPO India leads in customer satisfaction for smartphone after-sales service

Face-to-face repairs: a key preference

The survey highlights that a staggering 90% of customers consider face-to-face phone repairs a vital aspect of after-sales service. OPPO India excels in this area, with 78% of its users noting that repairs were conducted in their presence. This emphasis on transparency fosters trust, as customers feel more secure knowing their devices are being handled with care.

High satisfaction across key parameters

OPPO India stands out in several important parameters, including repair quality, quick issue resolution, and staff expertise. Specifically, 51% of OPPO users expressed high satisfaction with repair costs, while 56% praised the staff's knowledge. The brand also boasts strong multilingual communication capabilities, with 48% of customers interacting in languages beyond English and Hindi, reflecting its commitment to catering to diverse consumer needs.

Quick issue resolution

In terms of resolving issues promptly, OPPO India leads the pack. The survey reveals that 35% of OPPO customers had their problems fixed within an hour, slightly ahead of Samsung, which reported a 34% resolution rate within the same timeframe. This quick service significantly contributes to overall customer satisfaction.

Transparency and trust

Arushi Chawla, Senior Research Analyst at Counterpoint Research, emphasizes the importance of transparency in the repair process. With 92% of respondents preferring repairs to be conducted in their presence, OPPO India addresses this demand effectively. Customers are concerned about data privacy and the use of authorized parts, making OPPO's transparent repair process a standout feature.

Overall Impressions

Tarun Pathak, Research Director at Counterpoint Research, noted that as reliance on smartphones increases, robust after-sales service becomes essential. With 98% of survey respondents deeming after-sales support critical, brands that provide efficient, transparent services are likely to cultivate customer loyalty. OPPO India's comprehensive after-sales offerings, including appointment scheduling and service center locations, position it favorably in this competitive landscape.

In conclusion

OPPO India not only leads in customer satisfaction but also sets a benchmark for after-sales service excellence in the smartphone industry. And not only for India, but globally.