NorthLadder, a trade-in platform, has released its latest trade-in value comparison based on internal data and publicly available insights. The company claims its trade-in programs offer up to 45% higher values. On average, NorthLadder provides $ 260 for non-broken devices, with Apple iPhones fetching $ 326 and Android devices $ 188—45% and 50% higher than market averages. The company attributes these higher prices to its unique auction platform, which drives competitive offers. As the trade-in market grows increasingly competitive, better trade-in values become more attractive to consumers. This, in turn, boosts the attach rate for companies partnering with NorthLadder, making it a more appealing option for businesses.
Average Trade-In Prices by Model
NorthLadder also shared average trade-in prices for various Apple iPhone and Samsung S-series models.
Market Trends
A key trend in Q4 2024 was the distribution of trade-ins between iOS and Android devices. Apple iPhones accounted for 76% of traded-in devices, compared to 24% for Android, largely influenced by Apple’s iPhone launch in September. In contrast, Q3 saw the opposite trend, with Android devices representing 80% of trade-ins.
Top 5 Most Traded-In Apple iPhones
NorthLadder reported that the Apple iPhone 14 Pro Max was the most frequently traded-in iOS device. Notably, the Apple iPhone 11, released in 2019, remained among the top five traded-in models.
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