Interview with Italian Nonsoloimmobili: a well-established force in the refurbished smartphone market

How did Nonsoloimmobili enter the secondary market?

Nonsoloimmobili’s entry into the refurbished and used smartphone industry was a response to the growing demand for sustainable, affordable tech. Scappini explains, "We recognized an opportunity to not only provide high-quality refurbished devices but also to support the evolving trends of sustainability. Our mission is to provide businesses with reliable, efficient, and competitively priced smartphones, making technology more accessible and less wasteful."

The company has been successful in positioning itself as a leader in the industry, having sold over 1 million refurbished devices across Europe in 2023. With a focus on quality and customer satisfaction, Come NovoB2B serves over 2,000 companies, including both small private shops and large-scale distributors. "We specialize in offering continuity, reliability, and competitive pricing," Scappini adds.

ComeNovoB2B: a B2B leader

ComeNovoB2B specializes in offering certified, tested devices to its business clients. This division focuses on ensuring that the used smartphones they supply meet high-quality standards, thanks to rigorous testing and certification processes. "All devices go through NSYS Diagnostics, a highly reliable system," Scappini says, explaining the company's dedication to quality control.

The company’s clients benefit from not just quality products but also optimized logistics. "We have a fast and reliable delivery system in place, which is essential for businesses operating in a fast-paced market. We guarantee delivery across Europe within 24 hours," Scappini continues. This efficient service model is one of the reasons ComeNovoB2B has become a trusted partner for retailers and distributors across the continent.

GSMGOAuction: maximizing margins for B2B professionals

In addition to their traditional B2B trade, Nonsoloimmobili launched GSMGOAuction, a platform designed exclusively for B2B professionals. This auction site focuses on offering unlocked smartphones, faulty devices for repair, and trade-in devices from national and European programs. Scappini highlights the unique advantages of GSMGOAuction: "Our platform allows professionals to purchase smartphones at factory-direct prices, directly from exclusive auctions. It’s an excellent way to diversify inventory while maximizing profit margins."

GSMGOAuction is aimed at businesses looking to seize market opportunities. "The platform offers a wide assortment of refurbished smartphones, sold in bulk, which is perfect for businesses that need to expand their inventory quickly or access specific product lots," Scappini adds. The auction site’s flexibility and focus on competitive pricing make it an attractive option for businesses of all sizes.

Certifications: a mark of quality and responsibility

Nonsoloimmobili’s commitment to quality extends beyond their products. The company holds several certifications that reflect their dedication to responsible and sustainable business practices. These include, hard to get, R2V3 (sustainable management of electronic devices), ISO 9001 (quality management), ISO 45001 (occupational health and safety), and ISO 14001 (environmental management).

Scappini points out, "These certifications are crucial to us. They help build trust with our clients and reflect our ongoing commitment to sustainable practices. In the tech industry, it’s more important than ever to ensure that the devices we trade in are refurbished responsibly and with the environment in mind."

Awards and recognition: a trusted leader in the secondary market

Nonsoloimmobili’s efforts haven’t gone unnoticed. In 2022/2023, they were awarded the "Leader of Growth" award by Confindustria Italiana and Il Sole 24 Ore, a prestigious recognition of their contribution to the growth of the refurbished smartphone market. Scappini reflects, "This recognition is an acknowledgment of our hard work and dedication to making a difference in the secondary tech market. It’s a proud moment for all of us."

Looking ahead: the future of Nonsoloimmobili

As Nonsoloimmobili continues to grow, Scappini sees vast potential in expanding their services further. "We’re constantly looking for new ways to innovate and serve our clients better. Our focus on sustainability, quality, and reliability will remain at the core of our strategy," she shares.

Nonsoloimmobili’s efforts to drive sustainability in the tech industry, combined with their focus on competitive pricing and reliable service, position them as leaders in the refurbished smartphone market. As technology continues to evolve, Nonsoloimmobili will remain a key player in shaping the future of the secondary market.