German refurbisher myswooop is teaming up with DJI, the global leader in drone and camera technology, to launch a convenient trade-in program available directly in DJI Stores across Germany. The initiative, titled “Aus Alt mach Neu” (“Turn old into new”), allows customers to exchange their used DJI devices and other tech products for instant discounts on new models. The partnership aims to make technology upgrades more affordable while promoting sustainable reuse of electronic products, reinforcing myswooop’s position as a key player in Europe’s circular tech economy.
Simple in-store trade-in process
Customers can visit DJI Stores in Munich or Hamburg to participate. The process is designed to be straightforward: customers bring in their used DJI drones, cameras, or accessories, receive an immediate on-site valuation from experts, and can directly apply that value toward the purchase of a new DJI product. This quick in-store experience eliminates the complexity of online trade-in processes and enables instant savings for consumers looking to stay up to date with the latest technology.
Saving money and supporting sustainability
The initiative highlights both economic and environmental benefits. By offsetting the cost of new devices with the value of old ones, customers enjoy attractive savings while contributing to a more circular tech ecosystem. All traded-in products are professionally inspected, refurbished, and resold by myswooop, ensuring that valuable electronic devices continue their life cycle rather than ending up as waste. According to myswooop, the collaboration combines the best of two worlds: DJI’s innovation and quality with myswooop’s expertise in product refurbishment and reuse.
A step forward for circular retail
With this partnership, DJI becomes one of the first major consumer electronics brands in Germany to integrate a direct trade-in experience within physical retail. It reflects a broader shift in consumer habits, where sustainability and affordability increasingly drive purchasing decisions. For myswooop, the cooperation is a significant milestone in strengthening its B2B refurbishing network and expanding into new retail partnerships. The company already collaborates with several global brands, offering trade-in and recommerce solutions that help manufacturers and retailers retain customer loyalty while reducing electronic waste.
Looking ahead
The “Aus Alt mach Neu” initiative demonstrates how collaboration between tech innovators and refurbishers can make sustainability tangible for everyday consumers. As myswooop and DJI continue to expand their partnership, the model may soon be replicated in other European countries, aligning with growing demand for eco-conscious tech solutions and affordable device upgrades.
Market
Trade-in
Repair
Refurbishing
