Today marked the second day of SecondaryMarket.news at MWC in Barcelona, and to be honest, we were disappointed. Has the current AI hype overshadowed sustainability? The focus on repair, reuse, and recycling has been almost entirely erased by the industry’s biggest players. Not a single major operator appeared to promote the sale of used or refurbished devices. Even GSMA, the organizer of MWC, seemed to neglect one of its most impactful sustainability initiatives: the global reuse of network equipment. Of course, some companies still engage with used devices in various ways, but the industry’s major players completely missed the mark.
This needs to change. If the telecom sector is serious about sustainability, it must shift gears. A continued focus on trade-in programs, device longevity, repairability, and refurbished infrastructure should be at the core of every operator’s strategy. Sustainability is not just another hype; it is a necessity.
Piceasoft is making waves
On a more positive note, we met several companies that remain committed to the global secondary market. Despite recent challenges, Piceasoft’s new CEO, Jani Väänänen, shared with SecondaryMarket.news that the company is shifting its focus toward the more profitable segments of its business. This strategic move aims to strengthen Piceasoft’s position in the market. A significant step in this direction is its successful collaboration with Italian distributor SBS, which marks an important milestone in expanding its reach in mainly Southern Europe.
Cirkularis appointed as Xiaomi refubished distributor
Xiaomi made its entry into the European secondary market some time ago by appointing the Spanish company Cirkularis as its primary distributor for the region. Through this partnership, Xiaomi offers premium refurbished devices. However, Cirkularis is not limited to Xiaomi alone—they also specialize in selling used and refurbished Dyson products, as well as Sony PlayStation and Microsoft Xbox controllers.
More to come tomorrow.
Market
Trade-in
Repair
Refurbishing
