Wearable tech startup UNA Watch has secured over €350,000 in investment from SFC Capital, a London-based backer of some of the UK’s most innovative consumer brands. The funding supports the development of the world’s first repairable modular GPS sports watch, an innovation set to challenge industry giants Apple and Garmin.
A rare win for hardware startups
Consumer hardware funding has declined in recent years, with European investment dropping 50% in 2022 and continuing to fall in 2023. UNA Watch’s success marks a turning point, proving that investors still see potential in sustainable tech solutions.
A watch built to last
Edinburgh-based UNA Watch enables users to repair, replace, and upgrade individual smartwatch components, similar to Dutch sustainable smartphone manufacturer Fairphone, and so reducing electronic waste. The design aligns with the Right to Repair movement, addressing the growing global e-waste crisis, where 62 million tonnes of electronics are discarded annually.
Investor confidence in sustainability
SFC Capital’s Ed Stevenson praised UNA Watch as a game-changer in wearables, citing its dual consumer and B2B revenue streams as a key advantage. The startup has already secured industry contracts, including a six-figure deal with IHF Digital Limited for fatigue monitoring.
Kickstarter launch set for March
With over 7,000 registered early adopters and nearly 1,000 deposits, UNA Watch’s Kickstarter campaign aims to sell 5,000 units, generating €1.2 million in revenue. The company is prioritising direct-to-consumer sales while also engaging major retailers.
Future growth and market expansion
UNA Watch is exploring modular health-tracking upgrades, cellular connectivity, and expansion into the US market. With a vision to scale beyond smartwatches, future developments could include modular bike computers and adventure wearables.
Market
Trade-in
Repair
Refurbishing
