After nearly seven years at Foxway Recommerce, Mikkel Frid has announced his departure from the company. Frid played a central role in Foxway’s rapid expansion across Europe, helping establish the Swedish group as a major player in the secondary market for refurbished Apple iPhones and other electronic devices. His decision marks the end of an intense period of professional growth that transformed both Foxway and the wider recommerce industry.
Leadership roles at Foxway
Mikkel Frid joined Foxway Recommerce in 2017 and quickly became one of its key figures. Over the years, he served as VP, sourcing director, and board member before being appointed president of Foxway Recommerce Group. Under his leadership, Foxway expanded its international footprint and built partnerships with leading manufacturers and retailers. His strategic focus on sourcing and operational excellence helped Foxway strengthen its position in the competitive secondary smartphone market.
Personal priorities take the lead
In his departure note, Mikkel Frid emphasized that his years at Foxway often took precedence over personal life, including family and health. He explained that stepping back now allows him to regain balance, recharge, and focus more on well-being and time with loved ones. The decision reflects a growing awareness among executives of the importance of sustainable leadership, particularly in industries experiencing constant growth and disruption.
Looking ahead with curiosity
While leaving Foxway, Mikkel Frid expressed excitement about future opportunities. He did not outline specific next steps but highlighted his eagerness to explore new directions. Industry observers expect that his deep expertise in sourcing, recommerce, and the circular economy will remain valuable for companies navigating the evolving secondary market for devices such as refurbished Apple iPhones.
Foxway’s continued growth journey
Foxway has grown into one of Europe’s largest players in certified refurbished devices, with operations spanning multiple countries. With Mikkel Frid now stepping aside, the company’s next chapter will be led by new leadership. The strategic momentum established during his tenure is expected to guide Foxway as it continues to meet increasing demand for refurbished Apple iPhones and sustainable technology solutions.
Market

Trade-in

Repair

Refurbishing







