For the first time SecondaryMarket.news is aware of, Likewize Germany is actively promoting its trade-in services beyond its traditional Apple programmes. This marks a significant step for the company, signalling rising interest in device trade-in schemes and growing competition in the circular tech economy. Likewize is widely known as a key player in Apple’s trade-in and upgrade infrastructure, but this new move shows a clear intent to broaden its customer base. The company now promotes its trade-in services to a wider audience in Germany, both directly and through partners, hoping to help retailers and operators capture value from used smartphones.
Customer experience is the key
Likewize says its solution focuses on ease of use and customer satisfaction. With few clicks, customers can complete trade-ins, which are backed by high residual values. The idea: make trade-in and upgrades so simple and transparent that it becomes the norm for consumers and businesses alike.
Scale, automation, and sustainability
Likewize boasts global operational capacity, handling over six million used devices annually and operating one of the most automated refurbishment systems in the industry. The company claims that 95 % of collected phones are refurbished and reused, helping avoid landfill and reduce greenhouse gas emissions.
A sign of market momentum
Likewize’s move into wider trade-in promotion could be a signal for more activity to come. As consumer and corporate interest in sustainability grows, more players are expected to follow, offering alternatives to simple disposal and helping shape a circular, low-emissions product lifecycle.
Market
Trade-in
Repair
Refurbishing
