Consumer-to-consumer (C2C) resale remains the leading recommerce channel in Latin America, largely driven by mobile-first platforms. Services like OLX and Facebook Marketplace continue to enable informal peer-to-peer transactions, especially in categories such as electronics. This model thrives due to economic pressures, widespread smartphone access, and strong reliance on social networks. However, formalization is beginning to reshape the space, as platforms introduce features like in-app payments, verified user profiles, and logistics integration. These trends are outlined in a new report published by ResearchAndMarkets.com.
Retailers invest in refurbished and used electronics
The refurbished and used electronics segment is emerging as a structured and scalable part of the regional recommerce ecosystem. Companies like Trocafone in Brazil and Redi in Mexico are focused on the resale of refurbished smartphones. Traditional retailers including Grupo BGH and Coppel are developing in-house trade-in programs, reflecting growing consumer acceptance of pre-owned devices. E-commerce leaders such as Mercado Libre are integrating refurbished categories into their broader offerings, signalling the strategic value of recommerce.
Market forecast through 2029 shows strength
The total Latin American recommerce market is projected to reach € 11.4 billion in 2025, up 15.5% from the previous year. From 2025 to 2029, it is expected to grow at a compound annual growth rate of 13%, reaching approximately € 18.6 billion. This growth reflects a broader trend toward infrastructure development, regional platform consolidation, and expansion of brand partnerships.
Path to formalization and integration
Although recommerce in the region remains fragmented, there is a clear shift from informal resale to more integrated business models. Structured platforms are beginning to shape competition in key verticals such as electronics and fashion. Logistics integration, diagnostics services, and OEM partnerships are expected to underpin future growth.
Market
Trade-in
Repair
Refurbishing
