La Redoute’s dedicated marketplace for secondhand items, La Reboucle, has seen remarkable growth, reaching over 50,000 available products just one year after its relaunch. This expansion underscores the success of La Redoute’s strategic shift to a marketplace exclusively for professional sellers, a response to inflationary pressures and consumers’ increasing interest in affordable, sustainable options.
La Reboucle’s transformation amid shifting consumer needs
Amid rising costs and declining purchasing power, La Redoute revamped La Reboucle as a dedicated platform for professional secondhand sellers. This shift to a structured, quality-focused marketplace has proven fruitful, drawing in both loyal customers and new professional partners. By focusing on a professional seller model, La Reboucle is able to offer standardized e-commerce perks, such as product quality checks and a 30-day return policy. Amélie Poisson, Deputy Managing Director at La Redoute, describes this approach as a step towards establishing a "strong and differentiated position in the secondhand market with La Redoute's quality of service."
Expanding categories and a new partnership with Recommerce
In addition to offering household items, women’s, men’s, and children’s fashion, La Reboucle recently added refurbished high-tech products through a partnership with Recommerce. This collaboration brings quality-assured refurbished electronics to La Redoute’s customers, marking a significant expansion of La Reboucle’s product categories. La Redoute has also announced plans to add even more partners in the near future, further diversifying its offerings.
Doubling in scale: La Reboucle’s growth path
The platform’s catalog of secondhand items has doubled in size over the past year, reflecting an impressive increase in both supply and demand. La Reboucle’s customer base has also grown by twofold in the same period, signaling a robust appetite among French consumers for reliable and affordable secondhand goods. This growth aligns with the broader trend of secondhand shopping as both an economical and environmentally friendly choice in the French market.
La Redoute's future in the secondhand marketplace
La Redoute’s success with La Reboucle highlights the retailer’s commitment to sustainability while capturing an expanding market of budget-conscious and eco-aware consumers. As La Reboucle continues to grow and attract new partners, it is well-positioned to become a major player in France’s booming secondhand market. With the added appeal of quality standards and return policies, La Reboucle is shaping a trustworthy and customer-focused experience for secondhand shoppers, setting itself apart in a competitive industry.
Market
Trade-in
Repair
Refurbishing
