Kaufland is expanding its marketplace offering by allowing sellers to list refurbished products. These items, available alongside new goods, B-stock, and used articles, follow strict quality standards and are clearly marked for consumers. Their prominent placement distinguishes them from regular second-hand products. With this move, Kaufland is responding to the growing demand for sustainable shopping options.
Some more on Kaufland
Kaufland is a German hypermarket chain that operates as part of the Schwarz Group, one of the largest retail groups in the world, which also owns Lidl. Founded in 1984, Kaufland has grown into a major player in the European retail sector.
Re-commerce market sees rapid growth
The re-commerce sector is expanding significantly. In 2021, the European market volume was already valued at 75 billion Euro, with forecasts predicting an increase to 120 billion Euro by 2025. To capitalize on this trend, Kaufland is focusing on refurbished products in consumer electronics, household appliances, and white goods. To ensure customer trust, the company prioritizes listing products in "top condition."
Simple onboarding for sellers
Sellers can easily participate in this new offering. They must provide technical inspection reports, use diagnostic programs, and ensure CE certification for their products. A professional cleaning process and the use of original replacement parts aim to maintain high product quality.
One of Germany’s largest marketplaces
Kaufland operates one of the biggest online marketplaces in Germany, hosting over 11,000 sellers and offering more than 45 million products.
Market
Trade-in
Repair
Refurbishing
