Japan’s trade-in enabler Aucnet highlights economic and green impact of reuse

Aucnet has introduced Gross Circulation Value (GCV) as a key metric to demonstrate both the economic and environmental impact of its operations. For the fiscal year 2023, Aucnet’s GCV reached € 3.52 billion (¥ 599.3 billion), reflecting the total value circulated through its platform-driven business activities. The bulk of this GCV stems from the Mobility Energy Segment, which contributed € 2.64 billion (¥ 450.2 billion), followed by the Lifestyle Product Segment, amongst others used electronics, at € 575 million (¥ 98.1 billion). Combined, these figures illustrate how Aucnet’s platform supports product reuse and resale across diverse industries, including vehicles, electronics, and luxury goods.

Reuse equals real environmental impact

Aucnet also assigns a monetary value to its environmental contributions. In 2023, the company’s total positive environmental impact was valued at € 225 million (¥ 38.3 billion). This includes significant emission reductions from online distribution and product reuse, which help counterbalance emissions generated by transport and operations.

Third-party validation builds trust

To ensure the reliability of its data, Aucnet has engaged third-party bodies. ANFIA verified its FY 2021 GCV values, while UTEcon assessed consistency and reuse potential. These certifications boost transparency and reinforce Aucnet’s role in the circular economy.

SecondaryMarket.news is calling on the market to come up with one generally accepted calculations of environmental impact of for instance selling used devices instead of new ones. We can name a dozen or more methods and this is becoming more and more confusing for consumers. One standard that fits all.

Buyback system reduces CO₂ emissions

Aucnet’s smartphone buyback system is a tangible example of its environmental strategy. By reusing smartphones, the company avoids roughly 100 kg of CO2 emissions per device—equal to driving approximately 650 km in a petrol car.

Diverse sectors increase reuse potential

Aucnet’s circular approach spans sectors such as used cars, electronics, medical devices, and even flowers. The scope and scale of its operations continue to expand the company’s circular economy footprint in Japan and beyond.